Content Strategy

Before you get down to communicating with your customers, think about what you want to say, who you want to say it to and when you want to say it. Because even the greatest content in the world can fall flat if it fails to reach the right audience at the right time.

A cohesive content strategy helps you make those critical first-step decisions that underpin a successful campaign. It defines where you want to be and maps out a course to get you there.

Strategic Thinking

Lone Wolf Marketing approaches content strategy by taking a step back. I’ll look at your brand, business and market from a fresh perspective, using data analysis and conceptual thought to identify strengths and opportunities. Then I’ll develop a content plan that delivers your vision. Metrics are proposed to measure the effectiveness of the strategy.

Content Planning

A fundamental objective of content strategy is to develop a content calendar. This is your communications timeline, detailing what you are going to say, to whom and by when. It helps you gain the loyalty of your audience by consistently getting the right information to the right people at the right time.